Applying to be a Vendor

I want to be a part of
I heart Market too!

Great news! We are always on the lookout for fresh talent.
Keep on reading and we will tell you how to do so.

Virtual Markets are the norm for now.

Since May 2020, we have pivoted our business to host online Virtual Markets via our social media feeds. This allows our customers to shop with ease from the safety of their home and still support our hand picked and local traders. Stay tuned to our social media feeds to find out about the next I heart Virtual Market. Even better, sign up to our mailer and get the latest directly to your inbox. Click here to sign up ~
If you are interested in being a trader at our Virtual Markets and have some questions – pop us a mail on or scroll down to the bottom of the page and click the button for the application form.

Things you need to know before you apply

I heart Market is a curated market and we choose our traders carefully. Applications are reviewed by an informed team who look for products that are a cut above the rest. Due to the large number of applications we receive every month, we have introduced a R115  Lock down price of R60 application fee. This enables us to go over applications thoroughly, ask for relevant supporting documents and give constructive feedback. 

Application Fee

The I heart Market provides a platform for makers and entrepreneurs to find their customers and for customers to find items they love. By carefully curating traders who align with our ethos, we can continue to deliver a magical market experience. To help with this curation process, we are introducing a R115 application fee. NOTE: During the lock down, we have reduced this rate to R60 inc VAT this applies for our Virtual Markets. 

This will enable us to go through your application thoroughly, ask you for more supporting documents and provide constructive feedback so that you know how to make your product a good fit for the I heart.

The fee is VAT inclusive and a VAT invoice will be sent your way once your application form and fee have been submitted. The application fee is valid for four months.

You’ll need to upload your proof of payment in the application form. This will need to be a proper PoP, no screenshots! Once we have received your application, we’ll check to see if the payment has cleared and proceed. We do not accept Cash Deposits at the Bank Teller. Please either do a EFT or Cash Deposit at the ATM. Thanks : ) 

We reserve the right to decline any application fee for whatever reason we see fit and we will explain this reason via email.  

I heart Market Ethos

We’re here to offer a retail space for independent creatives to showcase quality locally designed and produced goods in the areas of design, craft, fashion and food. When finances are tight, our platform is affordable, and we fervently believe in building a local economy for the greater prosperity of our community.

It doesn’t stop there. We want to create awareness around the environment and the power of shopping local. This means YES to unique, locally produced goods and a strong NO to imported goods and mass production. Think hooray for handcrafted, organic, repurposed or upcycled items and a big sad face for tired trends, extortionate price tags and imports.

This is what makes us who we are and keeps market-goers coming back on the first Saturday of every month. It’s something we’re proud of and it’s what we look for in traders who want to join the I heart Market family.

Can my product be produced overseas but designed by me?

No. We believe in creating and reaping the sustainable benefits of a local economy. We do not accept any imported goods that are made in any other country other than South Africa, even if designed or managed by a South African person.

Can I choose my stall position?

Unfortunately not. We take great care in crafting a suitable table plan for each market. Many different criteria are considered, such as the size of the stall, the category thereof and any other specific requirements.  

What if I am not able to trade every month? Will I be positioned in the same place each market?

We understand that sometimes you have other commitments and so we do not require traders to trade every single market. We will however ask you to reapply if you have not attended three markets in a row.

We try our best to keep the same location of each stall as the previous month – but cannot always guarantee this.  If you skip a month, we cannot reserve your position for the following month.

Can I pack up early?

We do not allow traders to leave early. The trading hours must be strictly adhered to. When one traders leaves early, this usually creates  a domino effect, with other vendors also leaving early, resulting in a poor representation of the market as a whole which discourages customers to stay and browse with ease.

How do I apply?

Fill out our online application form. Find the form at the bottom of this page, but please read the rest of our FAQ’s before filling out a form.

Please take the time to complete the form as thoroughly as possible so that we can get a complete understanding of your product. We ask the questions on the form in order to be in a better position to review each request according to a set of criteria in order to ensure that the products are in keeping with our ethos and vision.

Sell your product to us. We review dozens of applications each week and only select those that stand out to us – therefore the more detail you give us, the better positioned we are to review your product.  

Be professional, the application form is a direct reflection of your brand and product.

Please explain your product and the manufacturing process clearly.

I have a problem with submitting my form, please help!

Unfortunately our processes do not allow us to accept anything other than a completed Online Application Form.

Please check the following and try again.

  • Ensure that you have completed all the compulsory fields (those which have an asterisk next to them).
  • Ensure that the size of your photo’s / images / PDF’s do not exceed 200 KB each (as indicated on application form).
  • Check that your internet connectivity is not too slow and therefore timing out.
  • Check that you are not experiencing any browser issues.

A good test​ or workaround​ is to try and submit from another computer.

I have submitted my application form, what now?

You should have received an email stating that we have received your form. If you have not (do check your Spam folder too) then there was a problem with submitting the form. Please read the ‘I have a problem with submitting my form, please help!’ tab for more details.

Please note that we process new applications from the 16th to the 20th of every month. We ask for your patience while we consider your application and consult our committee. If more information is needed we will email you. Otherwise, we will get back to you as soon as we have made a decision.

Once we have made a decision you will receive an email stating whether we have accepted or declined your product. Please note that we get large numbers of applications and we are forced to be very selective of the stalls.

If we accept you, we will send you all the relevant T’s & C’s, banking details, payment reference, payment deadlines, etc. via email.  

Once payment is received in full, your participation in the event is considered fully confirmed.

Can I send product samples for you to review?

We only accept samples of products that fall under the skin care or food categories so that we can test and taste them. If/when we are ready to sample your products, we will contact you via email to arrange a time to drop off samples. Depending on the nature of your food, potential vendors must supply food samples wrapped as they would be when serving at the market. If the nature of your food product will perish quickly, we can with prior arrangement, arrange for the vendor to prepare the food on site.

NB: Please do not include any packaging that you wish to be returned to you.

What do I need to know when applying for a food stall?

We have a hugely popular food section at our market. At I heart Market we are looking for foods that are ready to eat on site or deli goods, cakes, pastries that can be eaten there or taken home. I heart Market is not a farmers market and we focus more on meals or treats rather than fresh produce.

Electricity points are at a premium and wherever possible, we ask vendors to use gas or other alternatives. When applying please state if you require power and we will assess if we have a spare plug point.

All Health and Safety regulations must be strictly adhered to; failing to do so will result in being dismissed from the market.

All food traders are required by law to have a Food License for the I heart Market venue. As this license is address specific, we will assist you with the application process only once/if we have accepted you as a new trader.  

What about the environment?

We encourage all our traders to consider the impact that their products and packaging have on the environment carefully and to rather than choosing the cheapest or most obvious option; to find a creative solution that has the least impact on environment. 

When considering packaging, please consider using natural fabrics, paper or glass rather than plastic. Plastic is permanent, it takes hundreds of years to break down and often makes its way into the oceans damaging and poisoning sea life and is then passed along the food chain to humans.  

We do not allow plastic straws, polystyrene packaging, balloons or plastic packets at the market and are working towards removing many single use plastics at the I heart Market.

How much does it cost to trade at I heart Market?

Trading costs for 2020: 

Virtual Market – R450 for both FB and IG platforms.

Half stall inside the building – 1m x 1m: R350 incl VAT per market, one chair included.

Table inside the building – 1,5m x 2m: R610 incl VAT, table and one chair included.

Rail inside the building – 1,5m x 2m: R610 incl VAT per market, rail not provided. One chair included.

[ Note you may not use both a rail and table for the 1,5m x 2m stalls, due to space constraints. ]

1,5 sized Stall inside the building – 1,5m x 3m: R915 incl VAT per market, table and 2 x chairs included.

Food stall – 3m x 3m: R840 inclusive of VAT per market, table and two chairs included. You must provide your own good quality gazebo.

Electricity Fees: R60 inclusive of VAT per plug

Ready to apply?

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application form